We’re so glad you found us at JoanKoerber-Walker.com!
Joan is the Chairman of the Board and founder of CorePurpose, Inc. As a business and community leader, she sees lots of really cool stuff.
Look around to find an eclectic mix of ideas and stories on Innovation, Leadership and Growth. As well as topics like Embracing Change, Getting Back to Basics and of course a little Real World Inspiration.
Want to talk to Joan? Send her a note and she’ll actually call you back!
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Embracing Change in 2009, Featured Post, Getting Back to Basics, Growth, Innovation, Leadership, Real World Inspiration | 
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I first met Michael Gerber in November of 2006 when he generously gave of his time and knowledge to come to Phoenix as a volunteer to speak at the First Annual Arizona Entrepreneurship Conference. OTEF was a fledgling organization in those days – but we had a dream – to provide entrepreneurial education, mentoring, and support to at risk populations in finding economic sustainability through entrepreneurship. To do that we needed the funds to offer programs and the conference was a way to share our message and raise the funds to pursue the dream. Our project captured Michael’s imagination.
Since that day, we’ve had the opportunity to get to know each other better. During my years as CEO at the ASBA, Michael was a wonderful supporter, sharing his knowledge on teleconferences with our members, coming, with his wife Luz Delia, to share in the celebration of the 2007 Arizona Companies to Watch, sharing ideas with me and our small business community at the Enterprise Business Conference in 2008 to celebrate Small Business Week, and best of all inviting me to The Dreaming Room and plopping me down in the Hot Seat for a challenging one on one session.
Over the years he has had many titles – but my favorite – is Chief Dreamer. When you get to know him, you see how important the dream is to him and to the tens of thousands of entrepreneurs he has worked with.
In the video below from the Cisco Innovators Forum, Michael shares some of his thoughts on how entrepreneurs can get it right from the beginning. After the video – I have a few questions of my own to ask the one and only Michael Gerber.
“A life without a dream is a life without a purpose. A life without a purpose is a life without meaning.” Michael Gerber
JKW: Michael, in your books, seminars, and programs, you share the secrets of entrepreneurial success. You have spent decades sharing these secrets – WHY do you do it?
MG: What else would I do? Everywhere I look, people are suffering for a lack of direction. During my life I have worked with thousands of those people, and as they begin to see their lives through the entrepreneurial prism dramatic shifts occur. It’s a fantastic feeling to witness those shifts.
JKW: You have made a career helping entrepreneurs succeed in achieving their dreams. Have you always been successful or was there a time when something happened that others would term an entrepreneurial failure? If so, how did you recover?
MG: I’ve had so many failures I can’t count them. In fact, I don’t even want to, the pain is too great. But, at the same time, my failures have always led to successes. Not necessarily connected, perhaps, but the one, the failure, taught the other, the success, that the deliberate straightforward path is not always the best path, that the success is most often realized as an epiphany that arises out of the failure in a completely unexpected fashion. So, I have come to look forward to the unexpected.
JKW: You have written over 13 books for entrepreneurs and you have a new one being released in January 2010. Can you give us a little sneak peak at what it’s all about?
![clip_image002[3]](http://koerberwalker.files.wordpress.com/2009/12/clip_image0023.jpg)
MG: It’s name is The Most Successful Small Business In The World: The Ten Principles. It speaks to the essence of what I believe must exist in an enterprise, and an entrepreneur’s relationship with it, for it to truly flourish. You’ll have to read it to find out the secret.
JKW: When you are not writing, speaking, and inspiring others, I know that you like to read – a lot. Whose book inspires you – and why?
MG: I read fiction, not business. I rarely read anything to do with business. The reason is, I don’t learn from books, I learn from action. On the other hand, I highly recommend that all small business owners and entrepreneurs read my books. Because unlike all other business books, my books are born out of the actions I’ve taken, and the conclusions I’ve reached as a result of those actions. In short, they are less books, than they are cautionary tales.
JKW: You and I have talked about social media, blogs, Facebook, and Twitter as it has been evolving. So Michael, do you tweet?
MG: Not yet, but soon.
JKW: I’ve heard that this year, as a special gift, you are hosting a FREE con call on New Year’s Day with entrepreneurs to help them kick the year off right. How can our readers participate?
MG: Very easy. Just call in at +1 (866) 951-1151 (Conference Code Number: 1984938# )
It starts at 4 p.m. PST and will last 90 minutes. I do this every year, but this year is special, as my new book comes out on January 6th, and during my Teleconference I’ll be sharing The Ten Principles for creating the most successful small business in the world.
JKW: Thanks so much Michael for taking the time to answer a few questions. As you know, I always have more. I guess I’ll just write them down and heave them ready for when I see you in Phoenix for a Meet Up on January 25th. (Readers: Stay tuned to @joankw for more details in January.) Who knows – maybe some of our readers will be there too and have new questions for both of us.
So readers, what do YOU think. Are you ready to kick off the new year right? I’ll be on the call – will you?
Thanks for stopping by. Stay tuned…
Joan Koerber-Walker
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Christmas is a special time for many reasons. Is it OK to wish someone a Merry Christmas? I think so and here is why…
Thank you for stopping by. Merry Christmas!
Joan Koerber-Walker
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One of the most important jobs of a leader is a simple one.
Say “Thank You” and recognize the hard work of others.
This photo, taken a number of years ago, popped up on in my son’s Facebook stream the other day. It had been posted by his friend Nick Roa and it reminded me of an important lesson that applies to leaders of all ages.
At the age of 13, my son Christopher was having a blast playing on his travel hockey team. His coaches instituted a great practice of having the players take turns saying “thank you” to the wait-staff in the restaurants where the team would gather with parents after each game. One night in Tucson, the boys voted for chicken wings and Hooter’s for dinner after the game. So that evening, young Chris had to stand on a chair, surrounded by beautiful women and make a speech thanking his team mates for a game well played and the ladies for their hard work. He did a great job. (It’s not everyday a leader gets to make a speech standing on a chair in a crowded restaurant surrounded by a bevy of beauties.)
There are a myriad of opportunities to say “Thank You” and even more ways to do so. Here are just a few:
As 2009 comes to a close, many of us may feel that we have less to be thankful for than in other years. But, if you start to think about it and look for opportunities and ways to say thanks, you will find that they are all around you and that when you start looking for them – you’ll feel better about yourself AND get better results at work, at home, and in your community. Now that is something to be thankful for.
So, “Thank You” Reader – for stopping by. Stay tuned…
Joan Koerber-Walker
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It was 30 years ago, that Summer between my Junior and Senior years of college. I was living with my parents in Danbury, Connecticut and had started dating the boy across the cul-de-sac. One Sunday afternoon, we went out on our boat – Me and my Dad – and that boy and his Dad. We were cruising around Candlewood Lake and anchored across from “Chicken Rock”.
“So, who’s ready to risk it?” – my Dad joked.
Everyone was laughing but I was game. I dove off the bow, swam to shore and started to climb. I was game – but not crazy. I climbed to the mid point – about 15 feet up – and jumped into the lake. As I was swimming back to the boat, my Dad started yelling and pointing at the rock. I looked back just in time to see that boy. He had climbed to the highest point – and dove in head first. Dad even caught it with his camera.
Ya gotta love a guy that’s willing to risk it all.
I did. Five years later, I married him.
What, you may be asking, does this have to do with entrepreneurship? Well, it’s not that different. Many will tell you, at one point or another – you have to calculate the risk and take that leap.
Entrepreneurs are a rare breed. We…
And when we do it well – we reap the reward.
Sometimes when you take that risk – you end up building a really great business…
and sometimes when you take the leap – you get the girl. :0)
Thanks for stopping by. Stay Tuned…
Joan Koerber-Walker
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Few companies will argue that that customer service is important. We see messages relating to the importance of customers appear in mission statements, value statements, and strategic plans on a regular basis.
Yet, when you call these same companies, too often you reach not a customer sensitive employee, but instead an automated voice response unit or VRU. These marvels of efficiency creating technology are happy to give you a wealth of choices – often without an obvious or expedient option to talk to a real person. Worse, when you actually discover the secret code, you get a very pleasant voice sharing with you that ‘due to high call volume, your call will be answered in ____ minutes.” Sometimes the wait time is short, others not so short. My favorite was the company that shared how important I was as a customer and that the anticipated wait time was FORTY MINUTES. Then to add insult to injury, their hold message was bragging about their recent prestigious award for customer service!
Yes, reducing costs and increasing efficiencies is important. But, be sure you understand the REAL message you deliver to your customers by your service or lack of it.
As you can see in this humorous clip from my friend Dave Griffiths (@Bensonix on Twitter) automatons don’t make the best customer service agents or tech support staff.
Thanks for stopping by. Stay Tuned…
Joan Koerber-Walker
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Entrepreneurs are dreamers, creators, innovators, and builders. They come in all shapes and sizes, and have businesses that run the gamut from global ventures and high technology to localized products and services. But if there is one thing that entrepreneurs have in common, it is their generosity and willingness to help others. It’s probably because entrepreneurs understand what it means to strive, to struggle, and to work towards a dream.
Every year for the past 5 years as Chairman of OTEF , I have watched as entrepreneurs from Arizona and across North America gather at the Arizona Entrepreneurship Conferences to learn from each other AND to help OTEF, the Opportunity Through Entrepreneurship Foundation, raise the money need to fund programs that help at risk populations realize economic self 
sufficiency through entrepreneurship with classes, mentoring, and other resources. To learn more about OTEF and it’s programs – click here .
But even after the ’show’ is over, the continuous challenge of funding these activities continues.
This week, we got yet another example of the generosity of entrepreneurs when the team at Pillsbury Wine Company, reached out with a wonderful offer to help in furthering our mission.
Pillsbury Wine Company is the brainchild of Sam Pillsbury, award-winning New Zealand and American film-maker (The Quiet Earth, Free Willy 3, Endless Bummer) and former co-owner of Dos Cabezas winery in Southeastern Arizona. Wine is his passion and Sam has done it all- from planting vines to serving Dos Cabezas wines at the White House. Dos Cabezas wines have received stellar reviews over the years and Sam is now ready to take his skills and experience in a new direction.
Sam is joined in the project by winemaker Eric Glomski, formerly with David Bruce and Caymus wineries in California and by Rob Dunaway, attorney/businessman, voted one of Phoenix’s top 12 business advisors in the New Times 2001 Readers Poll.
Rob, also a founding member of OTEF’s board of directors, brought us a special opportunity and now I am sharing it with you.
It is the opportunity to support the Opportunity Through Entrepreneurship Foundation this holiday season with a gift of wine to yourself, to a loved one, or for a valued business associate.
In return, PILLSBURY WINE COMPANY, the hot Arizona Wine Company that critics are raving about, is donating 12% of the wine sales to OTEF.
It’s really easy – just email LindseyHigginson@aol.com and let her know which and how many of the AWARD WINNING, FOOD ENHANCING RHONE VALLEY STYLE WINES Pillsbury has to offer you would like to order plus your contact information so Lindsey can get back to you and “This is for OTEF” to trigger the donation!
Bottles signed by Sam Pillsbury can also be arranged.
See this really is a great opportunity. In one fell swoop, you get to help OTEF teach entrepreneurship skills to at risk groups as well as present great programs like AZEC09, plus you get access to wonderful, award winning wines, AND if you have not finished your holiday shopping – here’s your chance.
For your shopping pleasure – here is the list of wonderful Pillsbury wines…
Pillsbury 2008 Rosé $20
Provençal style ‘onion skin’ pink with hints of watermelon, red cherry and strawberry on the nose, bright and refreshing in the mouth, with a clean finish. It will pair well with any light fare, especially salads, fresh fruit, and cheese and crackers. 94 Cases made. Alcohol 14%.
‘Local Product of the Month’ Phoenix Magazine, August 2009.
Pillsbury 2008 Pinot Gris ‘Casa Blanca’ $20
We call this ‘Casa Blanca’ because the Pinot Gris made from these high altitude Arizona vines have twice been served at White House State Dinners. It has a nose of freshly chopped apple, followed by ripe peaches and apricots on the palate. It pairs well with salads, seafood or lighter chicken dishes. 230 Cases made. Alcohol 12.5%. Not yet rated.
Pillsbury 2006 Roan Red $24
A blend of Grenache and Mourvedre with a small amount of Syrah and Petite Sirah, aged in neutral oak. Bone dry, unfined and unfiltered. Fragrant herbal nose with hints of lavender and honeysuckle. It has spicy ripe red-cherry fruit, with hints of vanilla and tarragon and an autumnal, forest-floor character, with a lovely long finish. Pair with pastas and lighter meat and poultry dishes. Alcohol 13.7%, 329 cases made.
93 points. Mark Tarbell, AZ Republic (highest score ever given an AZ wine)
Pillsbury 2007 Roan Red $24
93.2% Syrah, 6.8%Grenache. This Roan Red is different than the 2006. Our Syrah vines are an Aussie Shiraz clone we planted in the Arizona High Desert in 2000. This is an intense wine with a spicy nose, cherry/cranberry and dark berry fruit with silky tannins and hints of sweet walnut, cucumber and blood orange. Pair with lamb, pasta or robustly flavored chicken dishes. 186 cases made. Alcohol 14%. Not yet rated.
Pillsbury 2007 Diva $36
64.3 % Grenache, 21.4% Petite Sirah, 14.3% Mourvedre. This blend is a Chateuneuf du Pape style blend, and once again made with our ripest fruit and matured for 15 months in neutral American and new French oak. A fragrant wine with suggestions of super-ripe wild strawberry, macadamias, tobacco and bitter-sweet chocolate with ample tannins, making it perfect for steak or barbeque and big rich casseroles. 173 cases made. Alcohol 14.5%.
Gold Medal, 2009 Arizona Wine Growers Association Competition. 2006 Diva called Best Wine in AZ by San Francisco Examiner and Wine Spectator gave it 89 points.
Pillsbury 2007 Petite Sirah. $54
This monster Petite Sirah was picked late at 28 brix and develops an intense, almost chewy chocolate-like quality and some real fruit complexity. We tend to avoid late-pick reds as the overripe fruit and high alcohol tends to obscure the complexity of the fruit, but Petite Sirah seems to come into its own when made like this. It is bone dry, has hints of intense black berry fruit, roasted cocoa, green apple, sweet blueberry, crème brulée and rose petal with big tannins. 30 cases made. Alcohol 15.4%.
Glorious wines from Generous People coming together to make life better for others. Like I started off saying – entrepreneurs are some of the most generous people I know.
Thanks for stopping by. Stay Tuned…
Joan Koerber-Walker
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Are you a juggler? Do you always have at least three balls in the air at all times. For me that is just the way I am made up. Multiple businesses, family, writing projects, community involvement activities and other stuff are in constant motion.
Some people look at jugglers in awe. Other’s shake their heads in dismay. But for a juggler, it’s a natural state – there is no other way.
Recently I got to spend three days at Kolbe Corp with the wonderful Kathy Kolbe and her team. Together with others being certified to use the Kolbe Method, I learned about the instinctive talents that we all have and how the combination of those talents help us get things done as individuals and on teams. I also learned another word for my juggling abilities – it turns out that my particular combination of talents is termed an Innovator. Go figure.
For me, getting that ball up in the air is as natural as breathing, but keeping it there, circling with all the others takes more. It takes the discipline to make sure the balls don’t drop.
So, if you are a juggler like me, here are some tips on the things I do to keep things moving in the right direction and avoid that embarrassing drop.
Even though others may believe that you can not possibly handle one more thing – always be on the look out for the next great idea, project or opportunity. It’s where your energy comes from. Don’t let other people make you believe you can’t when you know you can. You are a juggler, it’s what you do. So, do it well. The stage is yours.
Thanks for stopping by. Stay Tuned…
Joan Koerber-Walker
2 Comments | Getting Back to Basics, Innovation | Permalink
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Do you love sharing original ideas with others? Have you found that when you do conversations start and collaborations form?
For over 15 years, one of my favorite friends to talk with and work with is Clay Stubblefield of AZWebcasting.
Clay is the ultimate professional and so creative. One of his creations is MeetTheTweets, showcase of videos introducing us to people we hear from on Twitter.
One of my creations is a little project called #BeOriginal – a place on Twitter where friends share their Original Ideas.
We thought it would be fun to combine them, creating #BeOriginal Week on Meet The Tweets. So we put instructions out on the #BeOriginal Blog and let some of our #BeOriginal Contributors know where to find them.
And, since I am ‘the original #BeOriginal’, I created a little video message to kick things off.
Here it is. Let me know YOUR thoughts. And don’t forget to be on the look out for new great videos from other Originals. Just follow @MeetTheTweets on Twitter so you do not miss any.
Thanks for stopping by. Stay tuned…
Joan Koerber-Walker
1 Comment | Leadership, Social Media Tools and Tips | Permalink
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No, I’m not talking about this majestic lady – Queen of the Jungle, I’m talking about LI-ONs, Linked In Open Networkers. People who pledge to connect to everyone on Linked In who sends them an invitation.
You can normally tell a LION by a profile that reads LION or by their membership in a LION group. Some people make the mistake of assuming that someone that has 500+ connections is by default a LION, and that can be a costly mistake. It can result in a DNK or I Do Not Know this person response. Get too many of these and your Linked In privileges can be restricted.
Successful networking, whether it is face to face, or profile to profile in cyberspace is about creating relationships. Once the relationship is formed, then you can move on to real conversations whether it is in the business world or the personal realm. When forming relationships, it is important to understand how the other person chooses to communicate and share information. It also helps to understand the boundaries or personal space preferences of the other person and adapt your behavior to theirs.
Listed below are my personal boundaries. That does not mean they will be the same for you, but they might give you some ideas when you form your own.
Linked In
It was an article on CNN.com, Defriending Can Bruise Your ‘Digital Ego’, that got me thinking about all this. You see, I probably was “this one woman”. The message is one that I use frequently when contacted by people on Linked In that I do not know. It is not meant to be unkind, or rude, Just realistic. If I do not know you, I can not recommend you, and that is how I use that particular tool. ‘I only connect with people I know, and hopefully our paths will cross one day.’ I am not that hard to connect with and engage in other areas. Really – just Google me.
Thanks for stopping by. Stay tuned…
Joan Koerber-Walker
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In literature, as in legend, there have been many great quests. One in particular that has captured imaginations, for over two thousand years, is the search for a simple cup used in a great tale of transformation. Yes, The Quest for The Holy Grail.
This quest has been the inspiration that sparked great literature, epic poems, and motion pictures running the gamut from Monty Python to Indiana Jones.
While my quest is not one of such mythical proportion, as I sat pondering how to share my plans with you, the legend of The Holy Grail leapt to mind.
I am, together with a valued group of friends, looking to acquire a controlling interest in a very particular company. Our search and the legendary quest have more than a few things in common. In both cases they combine Innovation, Leadership, and Growth to create Lasting Value. These are my personal passions. There is nothing like the feeling you get when you discover something with true potential and then do what it takes to Make It Great.
This year, I have been working with a small team of friends and advisors to search out really cool deals. We’ve found some great ones, but not the right one. Not yet.
Along the way, I have gotten much more active in connecting to friends old and new via a range of social media tools.
However, it all came together when I was having lunch last week with Morris Callaman at a beautiful resort nestled against a mountain in Paradise Valley called Montelucia.
Morris asked -
“Joan, what do you think about expanding this search and inviting your social media network to participate? You could literally ask for help crowd-sourcing this acquisition search.”
And that’s how it started. So, here I am asking if you will help me locate the company I would like to lead next. If so, then what follows are some of the criteria we find necessary to successfully recognize our “grail” when we find it. Ready? OK. Lets discuss a little detail around what this company is, and perhaps even more importantly, what it is not. An ideal company will be one where we can combine Innovation, Leadership, and Growth to create Lasting Value.
Innovation in my book is doing something in a new way to make life better for the people who matter most to us – in this case employees, customers, investors, and strategic partners. It is a company with a product or service that can transform an industry or niche. For example, my friend Amilya Antonetti changed the way we look at soap in her quest to save the life of her son and now she is on a quest to help other entrepreneurs ask the right questions, get the right information and the things they need to succeed.
Criteria #1: A product oriented company that will transform its market by creating new value through a better way of doing something(s).
Unlikely Fits: Singing pop bottles, Presidential Pet Rocks, the corner store, or the next great social media tool. While there may be lots of investors looking for these, I am not one of them.
A great idea only gets you so far before it needs more. In this case more is the ability to see the future direction of the company’s journey and to predict and obtain what it will need along the way. Many a great new company has lost crucial momentum when the leader that led the way for the first stage of the journey is not ready for the next stage of that steep uphill path, which many entrepreneurs forecast and yet few would want to travel alone.
The prize we seek on this quest will have a founder and a team that is looking for a new guide as they begin the climb to revenues and profitability so that everyone, employees, customers, investors and strategic partners alike, benefit from the next stage in the company’s growth.
Criteria #2: A dedicated team in search of experienced leadership and resources to help them successfully move along the growth path.
Unlikely Fits:
The company must have solid growth potential and demonstrate how it could scale to provide a more than reasonable return to the investors.
Growth curves come in all shapes and sizes. There’s the steady incremental growth of a mature business, the graceful leaps of the Gazelles, and the inevitable ‘Hockey Stick” that appears over and over at every venture conference I have ever attended. Yet, in the real world, it’s not the pretty charts and pictures that matter, it’s the foundational elements that make a transformational company stand out. Some Gazelles grow to be great companies, while others rapidly run out of steam after the initial burst of growth. Hockey Stick Growth Curves can be ‘the big pay day’ or they can simply be a sign of a business in danger of snapping under the pressure of too much, too fast.
Criteria #3: The best true indicators of growth potential are not charts and graphs, but rather how does the company (or product) provide a solution that is usable by a large number of people and BETTER than substitutes (or lack thereof)?
Unlikely Fits:
And in the end, building a great company is more than just creating a widget, jobs, or shareholder value.
Criteria #4: It’s creating something to believe in, and be proud of, for the people who matter most to us (employees, customers, investors and strategic partners).
Unlikely Fits:
Of course, there are at least two BIG differences between my quest and the search for The Grail of legend. One, I know that I’m going to find what I am seeking, and Two, this is more than a personal journey, it is also an experiment in the power of social media. So, if you’ve seen this company please let me know. You can always leave me a note here, on my blog or, if you want to keep it confidential, you can also contact me by clicking here.
As long as we are on the subject, if you happen to be looking for a company too, just let me know what YOU are searching for and I’ll be happy to pass along what I may find for you along the way. Unlike the fabled Holy Grail, there is more than just one great opportunity out there.
Thanks for stopping by. Stay Tuned…
Joan Koerber-Walker
P.S. One of the best parts of this journey is connecting, engaging, and being inspired by fellow entrepreneurs. On Thursday, November 12th in Phoenix Arizona I will be doing just that at AZEC09. Who knows maybe I will see YOU there and we can chat.
Leave a Comment » | Embracing Change in 2009, Getting Back to Basics, Growth, Innovation, Leadership, Real World Inspiration | Permalink
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