Growing a business is serious stuff…Right?

An article at Mashable.com got me thinking this morning.   Growing a business is serious stuff.  But occasionally a little humor, a novelty, or even a contest or prize can help you business gain the attention of your target market and grow that much faster.

After all it’s about getting your customers and your potential customers talking about you and eventually actually buying from you. 

Whether your business is B2B (business to business) or B2C (business to consumer) a dash of creativity and a bit of buzz can help move you up the growth curve.

A great way to see a selection of creative marketing ideas is to spend a little time on YouTube … so that’s just what I did.  And here is what I found…

“If you want to market something – create a social object.”

 

(You can find more from InfernoPR  at their YouTube Channel._

What is a social object?  Well let’s look…

Stan Schroder of Mashable included a great one from Twitter’s early days featuring Biz Stone.

 

 

A favorite of my friend Lon Safko, of The Social Media Bible fame.  The Will it Blend series has attracted millions to their site and sent LOTS of blenders out to customers.

 

 

And as a Mom, my personal favorite, Evian’s Roller Babies.

 

 

Not everyone hits with millions of views on YouTube – but that’s OK.

There are lots of other ways to draw attention to your product by capturing the customers imagination and attention.  Here are some more…

  • Todd Davis of LifeLock is so confident of his company’s service that he posts his Social Security number all over the place – he said it on Oprah, put it on billboards, and pasted it on the back of a bus and drove around the U.S.
  • Shwaag founders Eric Keosky-Smith and Michael Edwards are building a business around Giving Away really cool stuff.  Audiences love it and so do the companies whose products they promote.

So maybe it’s time to try something new…

You never know where it might take you…or your business.

Thanks for stopping by.  Stay Tuned…

Joan Koerber-Walker

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