If you are working on growing your business, you can expect to hear talk about the importance of building a brand. There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on. All of them want to help you grow your business by creating a brand presence in the mind of your current and future customers.
Leaders wear many hats. Good ones are visionaries, coaches, cheerleaders and trailblazers. Yet when times get tough or change happens, the chief role of a leader becomes that of a trouble shooter with the responsibility for preparing the team for immediate action. As they say in the movies…It’s time to lock and load.
As I go about my day, I wear a hat or two or three. I’m a Mom, a wife, a non-profit executive, a CEO, a board member, an investor and a few other things. Across them all, it it all ties back to one thing. I need the help and support of others to get the job done. This week, at one of my many meetings, a fellow board member shared a thought that has really stayed with me. “We need to provide value BEFORE we ask for support.” As I have continued through my week, that message kept coming back to me. Read the rest of this entry »
This week, Tuesday in fact, I have my first BIG meeting as the President and CEO of AZBIO, the Arizona BioIndustry Association. It’s probably the most important meeting we will have all year – the first phase of our strategic planning process.
There will be other important events and meetings through out the year, but this one lays the foundation for what we will do and who we will do it for. Read the rest of this entry »
We’ve all been there. Those times when we have so much to do that we’re just not sure how it will all get done. Emails are pouring in. Reports are due. The phone won’t stop ringing. New social media communication tools are pinging you from all sides. A new crisis has just popped up and you have not finished dealing with the old one! Each forms a link in a chain that has you attached to your desk. Read the rest of this entry »