Leading by Example: Intel and us

January 27, 2011

On January 26, 2011, Intel Labs announced a $100 million cash investment in U.S. university research over the next 5 years, marking a new model of collaboration for the organization. The Funding will support a number of Intel Science and Technology Centers; the first such center will be led by Stanford University and focus on next-generation visual computing. According to the Intel Labs press release, this new model of university-lead research is expected to provide U.S. researchers with up to 5 times more funding from Intel Labs compared to the previous approach, and enable engagements across a broader set of universities.

In the video below, Justin Rattner, Intel’s chief technology officer, explains the “what” and the “why”.  For  information click here

Intel’s CTO Justin Rattner shares the vision for Intel’s new investment on science and technology with U.S. Universities.

On the same day,  Intel announced that forty high school seniors from across the country were named finalists in the Intel Science Talent Search 2011, a program of Society for Science & the Public.   You can see  more about people sharing their stories with the hope of becoming a catalyst for action and a voice for change in global education at www.inspiredbyeducation.com.

Leaders by Example

Intel has long been a strong voice in the choir of U.S. technology companies calling for a greater focus on science and technology in our schools and universities.  They are doing more that talk about it.  They put their resources behind it.   “Intel has sponsored the Intel Science Talent Search and the Intel International Science & Engineering Fair for 13 and 14 years, respectively. Because Intel views education as the foundation for innovation, over the past decade, Intel and the Intel Foundation have invested more than $1 billion and Intel employees have donated close to 3 million hours toward improving education in more than 60 countries.”photo via  AvnetTechGames.com

Here in Arizona, Avnet, Inc., the worlds largest technology distributor, sponsors the The Avnet Tech Games (ATG) an annual college technology competition that provides students with an opportunity to apply what they learn in school to real-world scenarios and compete for scholarships.

Great Examples, but I’m not a multi billion dollar company…

Most of us don’t have the luxury of billion dollar wallets and thousands of employees who can volunteer their time and talents, but that does not mean that our leading by example is any less important.  We each have skills, knowledge, and experiences we can share in the areas where we passionately lead.  Here are some more examples:

Francine Hardaway of Stealthmode Partners combined her passion and experience in entrepreneurship with a desire to help at-risk individuals find economic self-sufficiency through entrepreneurship.  By rolling up her sleeves, and recruiting many others (including me) to help both The Opportunity Through Entrepreneurship Foundation and the Arizona Entrepreneurship Conferences were created and continue to make a difference year after year.

Lon Safko’s passion is innovation.  A celebrated inventor whose work appears in the Smithsonian, Lon’s study of the evolution and innovation in social media lead to the bestselling book The Social Media Bible was volunteering his time and sharing what he knew with a gathering of Arizona teachers, so that they in turn could share with their students.

Patti Blackstaffe has a talent for helping businesses grow and a passion for helping children.  She combines these things as a volunteer to support Providence an very special place in Calgary with a mission to enhance the health and development of preschool children with disabilities & their families with early intervention and high quality health, education and therapy services within their community

Morris Callaman is an engineer,attorney, venture capitalist and  entrepreneur.  There was a time in his youth when as a teen runaway he dealt with the harsh realities of living on the street.  Today he has quietly donated his time and talents to local organizations like OTEF and St. Mary’s Food Bank as well as providing legal assistance pro bono to those who really need a hand and could never afford his services.  It’s his way of being the change he would like to see in our societies.

Gloria Feldt and Alex Barbanell believe in the power of women in changing our world.  They created and sponsor the Women of the World lecture series at Arizona State University to inspire current and future women leaders.  In addition, Gloria shared her experiences as part of a multi generational group of women leaders who took their show on the road to college campuses around the country to do the very same thing.  Today, her new book: No Excuses inspires women of all ages to use their power to lead.

See, it’s not just companies like Intel.  We can lead by example too.

Leading by example means putting your time, talent, and money where your mouth is.  It’s not just something for “them” to do.  It’s an opportunity for all of us.

Thanks for stopping by.  Stay tuned…

Joan Koerber-Walker

About the Joan:

Koerber-Walker-056 An entrepreneur, author, speaker and corporate advisor, Joan Koerber-Walker’s journey has spanned from corporate America to entrepreneurship and non-profits as well as to community leadership and into the halls of Washington D.C.  Her past career includes two decades on the team at  Avnet, Inc. and service as Chairman of the Board of Advisors to Parenting Arizona.  Today, she serves her community as the Chairman of the Board of the Opportunity  through  Entrepreneurship Foundation.  To learn more about how CorePurpose and the CoreAlliance can help you grow your business in 2011, you can contact her by clicking here.

CorePurpose  is a registered trademark of CorePurpose, Inc.  CoreAlliance is a  service mark of CorePurpose Inc.  All rights reserved
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Free – Isn’t

January 12, 2010

There is a lot of talk about all of the things that you can get for FREE these days.  Not surprising in an era where budgets are stretched and we are all looking to get more for less.

Last week, I had the pleasure of listening to Lon Safko, co-author of the Social Media Bible speak to a group of counselors from SCORE and the SBDC as a prelude to Greater Phoenix SCORE’s Social Media Event this January 14th and 15th.

During his presentation, Lon kept emphasizing the reasons, excellent ones BTW, that businesses need to pay attention to and utilize social media.  And repeatedly he punctuated his message with a continuing theme…Oh Yes!  It’s FREE!

But is it?

While access to these new social media platforms is free or in the case of some emerging premium products relatively inexpensive, let’s look at some of the costs.

FUNDING and Economic costs

Based on reports from Tech Crunch, the four most prominent platforms in their categories (Twitter, Facebook, LinkedIn, and Google) raised over $1 Billion in equity funding to get to where they are today.

  • Twitter is free – $160M in funding to date according to this time line from TechCrunch
  • Facebook is free – $716M in in funding to date according to this time line from TechCrunch.  With over 350 MILLION active users worldwide (if you are a demographer an interesting side note is that if Facebook users were a nation, they would now have exceeded the population of the United States of America making the Facebook Nation the 3rd largest country in the world!) 
  • LinkedIn is free (although new premium features carry a price)  – $103M in funding to date according to this time line from Tech Crunch. With more than 45 million users representing 150 industries around the world, LinkedIn is a fast-growing professional networking site that allows members to create business contacts, search for jobs, and find potential clients.
  • Google Search and many applications are free.  The search engine activity has been estimated at over 2 Billion searches each day with a related estimate of 300 Million unique users daily.  Google received $25.1M in funding according to this time line from TechCrunch

And that does not take into account that these are simply mediums across which information is shared.  The platforms have no value without content creation – think people sharing information –  and that takes time.  If we estimate that a combined 1 Billion visitors spent just 1 hour on the platforms entering/sharing their content each year at MINIMUM wage of $7.25/hour – content creation across the platforms would cost $7.25 Billion dollars – and that is for only 1 hour per year at minimum wage!  Now think about what your time is worth?  How many hours have you actually spent?

There is no such thing as a free lunch.

We’ve all heard it.  Heaven knows who said first.  “There is no such thing as a free lunch.”  I’ll attribute this one to my Grandma, she may not have been the first to say it – but she was the first to say it to me.   Everything has a cost, whether in time, money, or the opportunity cost (what you could have gotten if you used your time and money in a different way.)   Until you truly understand costs, you can never calculate value since cost is a key component of the value equation.

Value = Benefit – Cost

The concept of a wanting a free lunch is pervasive today across our entrepreneurial and business communities – not to mention our society as a whole.  Whether the benefit is accurate information provided by media outlets, advice from thought leaders, time with business advisors, or creative content like books, films and movies – there is a growing perception that in the new information age, knowledge and content is free.  But if we continue along this line of thinking, we may begin to find it is just the opposite.

No need to buy the cow if you already have the milk.

This was another favorite “Grandma Quote.”  For those of you who are smirking, no this post is not going down THAT avenue.  This maxim took on an entirely new meaning when I moved from a salaried position in corporate America to the role of an entrepreneur whose livelihood and business was based on providing valuable information for a fee.

In the early years of my business, I was actively networking and sharing ideas.  Soon my calendar was filled with invitations for FREE coffee, FREE Lunches, FREE dinners where a new business friend wanted to ‘pick my brain’ or ‘share’ an idea.  But more often than not, all that came out of the exchange was a few more inches around my waistline.  Over those meet ups, I would answer their questions, offer contacts, help create solutions.  And more often that not, my potential new business evaporated.  They had gotten what they needed from me over lunch while all I got was a hamburger and a diet coke!

Then Grandpa, an attorney, came to my rescue with some simple advice.  “The first exploratory hour is FREE, after that you go on the clock. Your time and knowledge IS your business.  If you do not value it, no one else will either.”

I’ve gotten better over the years.  (Although, I have to admit that I still give away “gallons of milk” because I often share a lot of ideas in that first hour and enjoy connecting with new people or volunteering within organizations that help entrepreneurs.) But now, when someone asks to come back to the table for second, third or fourth helpings, I am a bit wiser about knowing when to graciously decline those invitations to just get together and ‘chat’ over lunch.

For as Grandpa helped me understand… if you can’t find a way to run a profitable business, the business won’t be around to help others profit.

Google has figured this out and is making money.  Eventually, the other social media giants will too.  Old media will need to learn to monetize their ventures in new ways and the new cadre of consultants emerging from the rolls of corporate layoffs will learn the same lessons I have.  There is no free lunch – especially when you are the one serving up all the free information.

Well enough of all this for now. I need to get to work.  Understanding how to use Google Apps for a new project is the next item on my To Do List today.  To quote my friend Lon… “and did I mention that – it’s free?”  Well except that it will probably take all my ‘free’ time for the rest of the week to figure it all out.

Thanks for stopping by.  Stay Tuned…

Joan Koerber-Walker


A Busy Person’s Toolkit for Social Media

April 14, 2009

social media bible

Are all the choices and options for social media making you dizzy? As a business person are you wondering if social media is a useful tool or a productivity disaster as employees or you personally ‘waste’ time on line? As a job seeker, are you looking at social media as an answer to all of you problems.  As a parent are you concerned about who your kids are connecting with and why?

With all of the choices, opinions, strategies, and continuous change – who wouldn’t be dizzy!

OK, here comes the BIG disclaimer.  I am NOT a social media expert.  I do not claim to be, do not want to be, and probably never will be.  What I am is a business owner and executive who never has enough time.  So I use technology for what is is, a tool.

Every tool must have a purpose, and in the case of social media, its purpose is to start and continue conversations.  Conversations are what I am good at. Conversations identify issues, uncover strategies for change, bring us up to date information, and keep us connected. 

So lucky for me, I have friends and associates who ARE experts.  I started a conversation with them and they helped me put together a toolkit that accomplishes what I need to do and then looked over my shoulder to make sure I did not mess it up.

In my case, my tool kit looks like this:

Purpose Tool/Profile
Connect with Business Contacts and Showcase Qualifications Linked In
Online Resume so Search Firms and Companies can Hire Me Linked In  and Bright Fuse
Sharing information and making updates to multiple profiles by cross linking accounts*.  One for business info, one for friends.  Note – never sell to friends if you want to keep them connected. Personal Twitter
Company Twitter
Online address book and place to share and receive updates from business associates on business interests and activity Plaxo
Stay connected with Friends – share info, ideas, updates, and fun stuff.  Facebook
Share more detailed thoughts and ideas, build your brand, have longer conversations, publish articles on line, comment on other peoples ‘conversations’. Blog TypePad
Blog WordPress
Share Videos of yourself or others making a difference You Tube
*  Time Saving Tip – Set up a Business Twitter account and a Personal Twitter Account.  Connect your Linked In, Plaxo, Facebook, etc. to the appropriate RSS feed.  Then from HootSuite you can access both accounts – post updates – scan for news, replies, etc. and do it all quickly from one dashboard. You can even schedule your Tweets so it looks like you are always engaged even when your busy elsewhere. 🙂 HootSuite.com
*  Time Saving Tip – News Sites Consolidate information and so do some powerful Tweeters, newspapers, and magazines.  AllTop let’s you pick the blog sites and publishers that you want to watch and puts them all on one page.  Examples of Major Tweeters also provided. AllTop and tweeters: @GuyKawasaki, @Time, @WSJ, @NYTimes, @PhxPublisher, @AZBizReporter

So now that you have had a peek inside my Social Media Tool Kit, think about what you want to have in yours.  Here are some great resources to help you decide what tools are right for you…

Want a manual?  The Social Media Bible by Lon Safko and David K. Brake.  (John Wiley and Sons) releases May 4, 2009 and is the most complete guide on the subject ever published.  It’s a complete reference with 840 pages!   Don’t worry, it’s well indexed so you can find what you need.  I just ordered my copy on line for early delivery on Amazon.com (<$20) and saved myself a trip to the book store…

Want a Symposium:  Check out the  CABIT Symposium (coming up April 23 and April 24th at ASU for the all the latest in Collaboration from Social Media to Cloud Computing.

Want a Class?  Jennifer Maggiore owns a firm specializing in development and management of Social Media campaigns.  Her experience includes both the private and non-profit sectors for small businesses and national organizations.  Jenn is offering hands-on classes to help you get started in the ASBA Computer Lab this month.

Want a Club?  Check out the Social Media Club Phoenix  founded by local social media icon Francine Hardaway of Stealthmode Partners  

Want a tutor? Local Experts like Steven Groves at Steven Groves.com and Dave Barnhart of Business Blogging Pros might be just what you need.

Want a complete end to end corporate social media solution?  No Worries.  Reach out to Lisa Ellis at Metro Studios or Ben Smith at The Lavidge Company and they’ll fix you right up.

Ok – one last gasp on the subject.  How long does all this stuff take?  Well,  learning the ropes and the initial set up takes some doing, but like a tool chest you can add pieces one at a time.  Once you have your tool kit, just slot some social media time in your schedule.  An hour in the morning (to read what’s happening in world and post a few comments) and a half hour at night to check back in does the trick for me.  I wish I could get through my emails half as fast.  🙂

Stay Tuned…

– Joan Koerber-Walker