Brand, Reputation, and Delusion

July 3, 2011

If you are working on growing your business, you can expect to hear talk about the importance of building a brand.  There are branding companies, branding consultants, branding experts, branding strategists, and so on and so on.  All of them want to help you grow your business by creating a brand presence in the mind of your current and future customers.

'I'm sorry, my reputation usually precedes me.' - An Andertoons Cartoon
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